SEO & SEM
01. SEO
Search Engine
Optimization
In the vast universe of digital marketing, SEO has proven
to be the most effective and long-term solution for
brand marketing. SEO is a continuous and tedious
process of creating content, building backlinks, and
much more.
02. SEM Search Engine Marketing
While both SEM and SEO rely on keywords, that is where
the similarities end. SEM strategies entail paying a
search engine to display your website to customers. It is
similar to pay-per-click advertising.