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SEO & SEM

SEO & SEM

01. SEO Search Engine Optimization

In the vast universe of digital marketing, SEO has proven to be the most effective and long-term solution for brand marketing. SEO is a continuous and tedious process of creating content, building backlinks, and much more.

02. SEM Search Engine Marketing

While both SEM and SEO rely on keywords, that is where the similarities end. SEM strategies entail paying a search engine to display your website to customers. It is similar to pay-per-click advertising.

SEO & SEM