There was a time when Television, Radio, Flyers, Billboards, magazines, and Newspapers were appearing in our minds when we hear the word ‘Marketing’ but does it still the same? - Maximum of us would say a big NO, as we are in the 21st century which is Often Referred to as the Digital Age or the age of information and communication technology and the below numbers prove that it is true and we all have to accept it that this is the time to change your marketing strategy.
Globally, the number of Internet users were only 413 million in 2000, whereas in 2022 - the number has increased to more than 5 billion which is 63.1% of the global population which is rapidly increasing with YOY growth of 5% and that’s why Bill Gates said that “The internet is becoming the town square of the global village of tomorrow” - so it’s time to use this Town Square for Marketing rather than posting banners on Times Square!
The above numbers clearly show what should be targeted in this era of digitalization when it comes to long-term Marketing which is referred to as Modern Marketing, Internet Marketing, or Digital Marketing.
Digital marketing has many definitions which define it in different ways but in simple words, Digital Marketing can be defined as the marketing to reach the maximum audience available on the internet in the maximum possible ways, deliver your idea in the form of information and convince them to choose your idea or product.
Brian Halligan once said “It’s not what you sell that matters as much as how you sell it!” - it’s all up to you how you deliver your message to convince your audience and convert them with the maximum ROI as ROI matters the most.
Digital Marketing can be divided into many different parts as it has become so vast in the last few years but below are the main types that can be helpful to reach your audience:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Social Media Marketing
- Email Marketing
- Content Marketing
- Mobile Marketing
- Web push marketing
- Chatbot marketing
- Influencer marketing
- Affiliate marketing
SEO: In the vast universe of digital marketing, SEO has proven to be the most effective and long-term solution for brand marketing. SEO is a continuous and tedious process of creating content, building backlinks, and much more. Numbers say that 59.2% of online traffic comes from Google organic search and that’s the reason somewhere this technique is dominating the whole Digital Marketing and is considered one of the best ROI-driven techniques. - Our recent above survey echoes the same!
SEM: While both SEM and SEO rely on keywords, that is where the similarities end. SEM strategies entail paying a search engine to display your website to customers. It is similar to pay-per-click advertising.
Social Media Marketing: There are approximately 3 billion social media users worldwide, which represents a sizable audience for your products and services. Social media marketing entails raising brand awareness by sharing content and engaging with your target audience. It’s one of the easiest ways to reach your target audience as half of the world's population (58.4%) is now using social media around for 2 hours and 27 minutes every day. The growth rate of 10% YOY somewhere attracts Digital Marketers the most.
Email Marketing: Email outreach is one of the oldest digital marketing strategies, but it remains one of the most effective methods of generating leads. 4 billion people over the world use email every day and that’s the main reason why it is the most ROI-driven marketing with the highest ROI of 675% as per the latest Neilson study.
Content Marketing: The goal of content marketing is to create and distribute valuable, timely, and consistent content in order to draw in and keep the attention of a target audience and, ultimately, to encourage profitable customer action. This could be the most effective way for brand recognition.
Mobile Marketing: The process of marketing and advertising to consumers via smartphones and tablets is known as mobile marketing. To deliver more timely and relevant ads, mobile advertising strategies typically make use of mobile device features such as push notifications and location awareness. The number of smartphones surpasses 6 billion in 2022 so it can be considered one of the fastest growing marketing - somewhere the reason behind our highest number of participants chose Mobile Ads as the most effective type among other ad types.
Affiliate Marketing: Affiliate marketing is a method of earning a commission by promoting a product or service made by another retailer or advertiser through the use of an affiliate link.
Influencer Marketing: Influencer marketing entails a brand working with an online influencer to promote one of its products or services. Tiktok is the most relevant example of this marketing which has grown significantly in the last few years and is one of the trending marketing of this industry.
Web Push Marketing: Push notification marketing is a type of advertising in which marketers inform their target audience about services and products through browser notifications on a variety of devices.
Chatbot marketing: Chatbot marketing is a method of promoting products and services through the use of a chatbot - a computer application that conducts conversations with users based on a predetermined scenario or with the assistance of AI.
In the end, digital marketing is an ocean and therefore the content should be considered as a boat that will make your journey easy which would help you to reach the target faster than the targeted time if it’s unique and prioritizing your niche.
